The Future of Self Tanning Post-Pandemic

After a truly tumultuous year, I think it’s safe to say that we’re all eager for a beauty do-over. Alas, even our beauty routines weren’t immune to the effects of 2020 as salons closed everywhere, we were forced to become our own hairstylists, estheticians, colorists, and dermatologists overnight. A quick google search, youtube tutorials and Amazon shopping usually do the trick and everyone is going to be an instant DIY guru and have learned about the cathartic power and value of self-care more than ever.

Because of how the timeliness of the pandemic affected the entire world, a number of routinal activities and second nature routines are highly affected and in particular, the seasonal ones. According to a report by last summer, Amid the COVID-19 crisis and the looming economic recession, the Sunless Tanners market worldwide will grow by a projected US$259 Million, during the analysis period, driven by a revised compounded annual growth rate. Like every industry, this will enable the sunless tanner market to a new normal with regards to R&D, Business Development, Prices, etc.

The world of tanning and skin care science is constantly evolving. Each year, the researchers at top brands formulate new ingredients and discover new benefits of natural extracts. The results of these breakthroughs are new tanning products with exciting new features. Top brands like St. Tropez, L’Oreal, Estee Lauder, Thermalabs, Johnson & Johnson, Procter & Gamble, ULTA Beauty, etc. are always in constant development with their formulas, applicators, medium variations, consistency, scent, etc.

Of all tanning mediums, self tanning lotions are often the most recommended. It is the safest, easiest, economical and most sustainable. While some would argue that sunbathing is the most cheapest one, natural self tanning through sunbathing is NOT the most cost efficient. Just because we can get something in nature, we can get a more valid approach. Each skin is different – one still needs to custom buy a certain SPF to protect their skin. This is the reason why taning lotions are the most recommended medium of all.

Self tanning doesn’t make use of any UV rays that damages our skin. Although it may be the healthiest option, it’s not certainly the most affordable. If you’re a beginner, self tanning can seem like a daunting hill to overcome. Self tanning like any cosmetic products, it uses chemicals to help you get the summer glow without relying on the sun. Because of this nature, self tanning is also known as a fake tan as it ONLY stains your outermost layer of your skin and don’t damage your skin compared to UV rays.

As we face the new normal, sunless tanning is what every consumer are moving towards. Because of how the pandemic affected the entire world, physical activities are vastly change. Different tanning machines and pills are known alternatives but because of the current climate, it affected how consumers adapt to different lifestyles. Despite the world vastly changing over the course of time, the tanning business essentially is still evolving and immensely growing socially and physiologically in an effort to socially isolate and complying with the current guidelines of the pandemic.